Turn insight into income—from product development and PLM to pricing, portfolio, and full‑funnel go-to-market.
Turn insight into income—from product development and PLM to pricing, portfolio, and full‑funnel go-to-market.
Strategic marketing planning; product management and new product development; brand and category management; value‑based pricing, promotions and mix; demand planning (SIOP) and forecasting; omnichannel campaign planning, execution, and optimization; sales enablement (content, case studies, calculators, collateral); web/digital marketing and merchandising (SEO/AEO, PDP/CLP/CRO); brand and channel management; business analytics and dashboards (KPIs).
Commercialization leads. We start with jobs‑to‑be‑done and quantified economic value, turning outcomes like time saved, risk reduced, and capability gained into dollars. We design and price to value‑capture, treat Minimum‑to‑Convert (MTC) as the minimum to compete, and run Post‑Launch Value Realization Reviews to compare plan and forecast to actuals, protect value‑to‑price fit, and cycle lessons learned back into product development, segmentation, and strategic planning.
Discover – Map segments, needs, and economics to qualify and quantify value.
Define – Convert insight into a dollarized value proposition with Minimum‑to‑Convert; model cannibalization and do‑nothing.
Design – Convert MRD to PRD and deliver value creation at target cost‑to‑serve.
Verify – Run pre‑build transaction tests and pilots to validate value‑to‑price fit and adoption assumptions.
Launch – Full‑funnel, omnichannel GTM with pricing rules, sales enablement, and SIOP support.
Optimize – Stage‑6 Post‑Launch Value Realization Review to tune positioning, pricing, mix, and portfolio, and to update NPD, PLM, and STRAP.